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The Three Components of an Effective Cold Email Signature

in B2B E-mail Marketing Inside Sales Sales

When you sit down to draft a sales cold email, what do you primarily focus on?

An Eye-Catching Subject line? Check.

Interesting Content? Check.

A Persuasive Call To Action? Check.

And you send that little missive on its way to (hopefully) charm the socks off your prospect.

But when was the last time you stopped to take a closer look at your cold email signature?

After all, it does occupy anywhere from 5% to 20% of the total real estate available in your email.

Is there a way to structure your cold email signature to get more bang for your buck?

Yes, there is.

If the email content was all about the offer, the prospect’s problems and how you can help the prospect, the signature gives you an easy switch to talk about yourself. Show the prospects the human side of you and what you stand for.

These are the three components of an effective email signature – talk about you, what you do, why you do.

What would you include to make your email signature effective? Please let me know in the comments.


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