The Ultimate Guide to SaaS Pricing Models, Strategies & Psychological Hacks

in Marketing Strategy Pricing Product Marketing Psychology

Few things impact revenue as much as price.

And yet, the average SaaS startup spends just six hours on their pricing strategy.

That’s not six hours a week, or six hours a month – six hours, ever, to define, test and optimise their price.

So to simplify pricing, once and for all, I’ve explained, explored and analysed the three crucial components of a profitable SaaS pricing strategy:

– the pricing model you’ll use to balance value and revenue.

– the pricing strategies you’ll use to achieve your growth goals.

– the psychological pricing tactics you’ll use to fine-tune your price.